This is a repost from my old blog.
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Seth Godin is a genius when it comes to leadership and marketing. His blog is one of my favorites to read. Here’s an excerpt from one of his blog posts that speaks powerfully to small groups:
“There’s a story in the bible with very specific instructions for building an ark. Included in the instructions is a call for using tanned dolphin leather…Why encourage people who might travel 100 miles over their entire lifetime to undertake a quest to find, capture, kill, skin and eventually tan a dolphin? It was the quest that mattered. Having a community-based quest means that there’s less room for whining, for infighting and for dissolution. Having a mission not only points everyone in the same direction, it also creates motion. And motion in any direction is often better than no motion at all.”
To read Seth’s entire post click here.
It’s amazing the unifying effect that a common purpose and mission has on a group. If you want your group to really connect, then get outside the living room and make a difference in the community at large!
What’s your “dolphin leather”? What “mission” unites your group?