July 12th, 2011 
alandanielson Guest post by Ben Reed ————————————————– I’m an Apple fan. I love their products. They look good. They sync up beautifully, and they just work. Most of the time. I got a new MacBook in April, and just recently started having trouble with it. So I called AppleCare, their customer service/repair line. They suggested I [...]
February 8th, 2011 alandanielson It’s a common practice for churches to have a regular place in their lobby to promote small groups. What’s less common is making excellent use of those spaces. A mish mash of plain 8.5″ x 11″ printouts, stacks of cards, a few curriculum examples and interest forms are common sights on small group tables in [...]
August 24th, 2010 alandanielson Social media marketers talk about the kinds of analysis that is needed for a successful campaign. As Social Media Marketing (SMM) is becoming more and more competitive it’s important to know what marketers can provide your organization. Below are four types of analysis that SMM groups may provide. Any good SMM group is going to [...]
July 14th, 2010 alandanielson Marketing has changed. People now choose how they receive their marketing, and Social Media is one of the avenues people are choosing. As such, businesses are starting Twitter accounts and Facebook fan pages by the thousands every day. Some organizations do very well with Social Media Marketing, but unfortunately, many businesses aren’t getting the results they want. [...]
July 7th, 2010 alandanielson When I’m talking to organizational leaders about leveraging Social Media Marketing to promote their product and/or services, I frequently hear the same question: ”What happens to us when everyone is using this same approach to marketing? Won’t we become irrelevant then?” The answer: NOT A CHANCE! The first one there wins. Have you been reluctant [...]
June 29th, 2010 alandanielson Social media has exploded and social media platforms are everywhere. It’s sometimes hard to know what social media avenues are the best to use. I’ve used social media to build my consulting business with churches, and now I’ve expanded to do Social Media Marketing in the business sector. My social media approach starts with thinking [...]
June 16th, 2010 alandanielson SEO is a buzz word that everyone in the business world is all excited about. ”Search Engine Optimization” is all about getting your business to the top of the search engine lists. It’s great, and it’s a good business practice. The problem with SEO is that the public has caught on. People know you can [...]
Posted in Leadership, Marketing 
Tags: Search Engine Optimization, SEO, SMO, Social Media Marketing, Social Media Optimization 
1 Comment » June 11th, 2010 alandanielson Does your Social Media Marketing approach include commenting on blogs? If so, good! Commenting on blogs is a proven way to generate more traffic to your site. However, your comments need to be real! Don’t comment on every blog you come across just to have your web address out there. THAT’S ANNOYING!! Annoying = Spam! [...]
Posted in Character, Marketing Tags: Blog Posts, Blog Spam, Social Media Marketing, Spam No Comments » June 10th, 2010 alandanielson Originally posted 11-04-2009. Reposted 06-10-2010. —————————————————————— I had the privilege of attending a Business and Technology conference in Oklahoma City called Innotech, and the track I attended was all about eMarketing. I’m excited because marketing is one of the greatest out-reaching tools at any organization’s disposal, yet many organizations tend to market rather poorly. Today, [...]
Posted in Marketing Tags: advertising, church, effective, effectiveness, evaluate, Marketing, perception, Social Media Marketing, strategy, your 2 Comments »
June 1st, 2010 alandanielson Organizational leaders are aware of the social medial phenomenon. They know it’s not a trend. They know it’s a fundamental shift in the way people interact with one another, with businesses, with products, with services…with everything! Organizational leaders know that they are tired of traditional advertising. They know they are tired of flushing money down [...]
