Marketing has changed.  People now choose how they receive their marketing, and Social Media is one of the avenues people are choosing.  As such, businesses are starting Twitter accounts and Facebook fan pages by the thousands every day. Some organizations do very well with Social Media Marketing, but unfortunately, many businesses aren’t getting the results they want.

Here are 5 questions to ask yourself about your social media marketing campaign.

• Does your social media marketing campaign give you the ability to focus on specific geographical areas?
• Is your social media marketing campaign helping with SEO (search engine optimization)?
• Has your social media marketing campaign gone viral?
• Is your social media marketing campaign creating raving fans (aka brand ambassadors, brand evangelists, or mavens)?
• Is social media marketing getting you the results you want?

I encourage you to ask those questions because they hit on the 5 elements of a good social media marketing campaign.  If you aren’t satisfied with your answers to these questions, you have two options:  (1) give up social media marketing, or (2) learn to do it better. When talking to a firm or consultant who wants to help you with your social media marketing campaign, ask them these 5 questions.  If they can’t answer them satisfactorily, move on to another firm or consultant.

By the way, I help organizations do these 5 things successfully, so you can always contact me.