SEO is a buzz word that everyone in the business world is all excited about. “Search Engine Optimization” is all about getting your business to the top of the search engine lists. It’s great, and it’s a good business practice.
The problem with SEO is that the public has caught on. People know you can pay to have your results at the top. They also know how to “bend” the rules to manipulate the system. Even my own 79-year-old mother got my Dad’s appliance repair business to the top of Google without paying for any add words! People know that SEO is a game, and consumers HATE games.
SMO is a term I prefer. “Social Media Optimization” is the marketing tool that businesses need to pay more attention to. This isn’t about getting a Twitter account and forcing your coupon links down people’s throats. Nor is it about getting the most fans on your Facebook page. SMO is much more. It’s about establishing trust in the community, relationships in the community, and a reputation in the community…the online social media community.
SMO takes time. There’s no microwave solution to leveraging Social Media for your business. It takes commitment and work. The way I see it, business leaders have two options for SMO. First, they can hire an employee or employees to run their social media strategy. Second, they can hire a firm to do it for them. Some of the biggest companies in the world outsource all of their television advertising, and I think they will soon be outsourcing their social media marketing.
What’s your SMO strategy?